Markey’s team of digital experts conduct a thorough audit of your digital assets, measuring the performance of all your owned and earned media, and tracking areas for improvement.
Markey’s digital audit begins with a quantitative and qualitative study of your brand. While the former takes a holistic view of your digital strategy through the lens of numerical data such as Google Analytics statistics and Social Media metrics, the latter takes a more critical look at your digital landscape by examining best practices like website design and user experience.
Markey seamlessly breaks down your brand’s digital marketing initiatives by medium – from website to social media platforms. Our expert audit presents a useful, big-picture of your digital marketing presence. This helps to develop specific, tactical recommendations for each channel.
Markey's digital audit outlines the next steps you can take to build upon your digital portfolio, outlining areas for growth and improvement. Our smart recommendations span key categories, including channels you need to increase focus on and content formats you need to keep leveraging.
A digital audit is a detailed assessment of your organisation’s active media channels, designed to evaluate discoverability of your brands and products and how effective a channel & your efforts are in the current marketing mix.
Your Digital Audit results in a scorecard. This represents how effective your brand’s digital presence is vis-a-vis the industry in which you operate and your competitors. A lower score than your competition could potentially drive new customers to them.
A digital audit will give you the knowledge and understanding needed to enhance your brand’s online presence, build credibility, and foster meaningful engagements.